AI Immersion
Workshop

FOR FOR C-SUITE EXECUTIVES, DIRECTORS & SENIOR LEADERS

Hosted at the Advanced Technology Development Center (ATDC)

April 15, 2026

Atlanta, GA 9:00 AM - 4:00 PM

Seats Are Limited. Apply to Register.

Lead AI From the Top. Drive Real Business Outcomes.

Executives are being asked to make consequential decisions about AI often without a clear picture of what AI actually does, what it costs, and where it creates value.

This invite-only, hands-on workshop cuts through the noise.
You'll leave with a grounded understanding of AI's real capabilities, a framework for enterprise-wide adoption, and a practical roadmap you can act on immediately.No technical background required. Just the willingness to lead.

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Clarity Over Confusion

Understand what AI actually is (and isn't). Cut through vendor hype and buzzwords to develop a clear, confident view of AI's capabilities, limitations, and strategic implications for your organization.

Agenda at a Glance

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9:00 AM

Welcome, Introductions & Workshop Goals

9:15 AM

Executive AI Masterclass: AI 101 for Executives:
A fast, competitive deep-dive covering AI history, machine learning, LLMs, RAG & agents, and what's coming next — no jargon, just clarity.

10:30 AM

Hands-On AI Immersion #1
Use AI tools in real time. Build prompts, explore use cases, and discover what's possible with the technology you have today.

12:00 PM

Lunch & Peer Exchange

1:00 PM

The AI Flywheel: People, Process & Technology
The framework behind every successful enterprise AI initiative — and why most organizations stall without it.

1:30 PM

Hands-On Immersion #2: Mini Strategy Lab
Work through a live AI use case for your organization. Map pain points, define inputs and outputs, and pressure-test feasibility.

3:00 PM

Building Your AI Lighthouse: Roadmapping & Strategic Alignment
Prioritize use cases by impact, feasibility, and timing. Leave with a living roadmap — not a static deck.

3:30 PM

Why AI Initiatives Fail — and How to Make Yours Stick
The common traps (AI theater, messy middle, the inexperience tax) and the disciplines that separate winners from pilot purgatory.

3:45 PM

Wrap-Up, Q&A & Next Steps
Direct answers to your most pressing questions on AI safety, ROI, and implementation. Leave with a clear first move.

Your Workshop Leaders

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A photo of Matt McKenzie

Matt McKenzie
CEO, Meaningful AI

With over 25 years in technology leadership, Matt brings a unique perspective to AI implementation. From his early days as a systems administrator at Vanderbilt University to serving as CEO of Meaningful AI, he's built and led teams developing mission-critical software for enterprise clients.Matt's client portfolio includes Toyota North America, Johns Hopkins University, Blue Cross Blue Shield, Warner Bros, Pepsi, Kimberly Clark, 3M, and many others.

He holds AI certifications from Johns Hopkins University's Whiting School of Engineering in AI Business Strategy and AI in Cloud Computing. As President & Co-Founder of Alloy Digital, his passion lies in understanding how humans interact with technology and implementing strategies that drive unprecedented digital growth.

Jason Rhoades
CINO, Meaningful AI

Jason Rhoades is a UX & AI strategist and digital experience agency owner for over two decades. Jason has lead AI teams to increase sales and marketing opportunities and speed workflows for the world's largest and fasting growing financial companies.

Jason has directed over 300 digital projects for clients including Broadcom, Amazon, Shaw Flooring, and The CDC — blending design thinking, AI and Machine Learning and business strategy to deliver meaningful results.

Who Should Attend

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No technical background required — just curiosity and a desire to learn and apply.

Event Details