ATLANTA, GA 9:00 AM - 4:00 PM
Registration Coming SoonNHealthcare is transforming rapidly — not just in clinical settings, but across the entire ecosystem of medical devices, digital health tools, diagnostics, wellness products, and health-tech platforms.
Companies across this landscape face similar pressures:
Increasing expectations from clinicians and administrators
Complex buyer journeys and long sales cycles
Rising competition and saturated markets
Demand for more personalized, data-driven experiences
This invite-only, hands-on workshop gives healthcare product and med-tech leaders (along with provider executives) a clear roadmap to apply AI across marketing, commercialization, and product delivery — helping teams increase lead velocity, improve targeting, accelerate adoption, and differentiate in crowded markets.
Explore high-impact AI use cases for companies bringing healthcare solutions to market:
Use AI to personalize outreach, tailor demos and messaging, generate content at scale, and prioritize high-value prospects through predictive scoring and smart audience segmentation.
Support sales teams with AI that customizes value messaging, automates proposals and RFP responses, summarizes documentation, and delivers clear product education for healthcare buyers.
Improve adoption with AI-powered onboarding, in-product guidance, smarter support, usage analytics, and ROI dashboards that turn product data into compelling customer value.
Learn how healthcare product leaders can align marketing, product, sales, clinical, and regulatory teams:
Executive alignment on ethical, compliant commercialization
Change management to prepare teams for AI-enabled workflows
AI playbook for GTM, product, and operations
Upskilling teams across marketing, sales, and product orgs
Governance & safety to ensure messaging, claims, and workflow AI are responsible and FDA/HIPAA aware
Assess your organization’s ability to deploy AI at scale across the product lifecycle:
Identify internal AI champions across GTM and Product
Build shared vocabulary for AI-powered commercialization
Connect AI initiatives directly to revenue, growth, and adoption outcomes
You’ll leave with:
A Healthcare Product & Med-Tech AI use-case map (quick wins vs. strategic growth plays)
Executive talking points for marketing, sales, product, and clinical advisors
A post-session toolkit with readiness checklists, frameworks, and templates
Welcome & Workshop Goals
Set the stage for a day of learning, collaboration, and action. Align around the purpose: using AI responsibly to drive growth, differentiation, and operational excellence in healthcare products.
The State of AI in Healthcare & Med-Tech
Understand how AI is reshaping marketing, commercialization, and product adoption — and what risks and opportunities exist for today’s health-tech innovators.
AI 101: From Buzzwords to Real Impact
Break down key terms, tools, and examples. Learn what’s possible (and what’s not) with today’s AI for product, marketing, and sales teams.
AI Test Drive: Healthcare Product Use Case Exploration
Hands-on exploration of real nonprofit challenges — from donor outreach to resource optimization — and how AI can make a measurable difference.
Lunch & Peer Exchange
Collaborate with other product and marketing leaders. Share wins, challenges, and ideas for responsible adoption.
Building an AI Playbook for Go-to-Market & Product Teams
Define your organization’s north star: how AI fits into your GTM strategy, value messaging, and customer experience model.
Planning Quick Wins & Strategic Initiatives
Prioritize practical use cases to deliver fast impact while aligning with long-term revenue, product, and growth goals.
Q&A, Open Discussion & Collaboration Circle
Engage in dialogue with peers and facilitators to deepen understanding, refine direction, and identify new opportunities.
Wrap-Up & Resource Sharing
Leave with tools, templates, and inspiration to move from learning to action.
With over 25 years in technology leadership, Matt brings a unique perspective to AI implementation. From his early days as a systems administrator at Vanderbilt University to serving as CEO of Meaningful AI, he's built and led teams developing mission-critical software for enterprise clients.Matt's client portfolio includes Toyota North America, Johns Hopkins University, Blue Cross Blue Shield, Warner Bros, Pepsi, Kimberly Clark, 3M, and many others.
He holds AI certifications from Johns Hopkins University's Whiting School of Engineering in AI Business Strategy and AI in Cloud Computing. As President & Co-Founder of Alloy Digital, his passion lies in understanding how humans interact with technology and implementing strategies that drive unprecedented digital growth.
Jason Rhoades is a UX & AI strategist and digital experience agency owner for over two decades. Jason has lead AI teams to increase sales and marketing opportunities and speed workflows for the world's largest and fasting growing financial companies.
Jason has directed over 300 digital projects for clients including Broadcom, Amazon, Shaw Flooring, and The CDC — blending design thinking, AI and Machine Learning and business strategy to deliver meaningful results.
No technical background required — just curiosity and a desire to learn and apply.
Guide product awareness and market positioning, ensuring every campaign aligns with clinical value, buyer needs, and competitive differentiation.
Lead the teams shaping product strategy and experience — balancing usability, adoption, and customer outcomes with emerging AI capabilities.
Drive engagement across clinicians, procurement, and administrators — learning how AI can accelerate targeting, proposals, and stakeholder education.
Turn customer insight into action. Explore how AI improves onboarding, support, and product utilization while strengthening trust and long-term relationships.
Coming Soon
Date: TBD
Time: 9:00 AM – 4:00 PM
Please bring a laptop or tablet that can access AI tools to participate in the hands-on sessions. All necessary accounts and tools will be set up for you during the workshop.
If your device has restrictions that prevent access to AI tools, please let us know in advance — we’ll work to provide you with a suitable device so you can fully participate.
Complimentary
This workshop is provided free of charge as an investment in advancing AI literacy among business leaders.
Meaningful
Atlanta Financial Center
3343 Peachtree Rd NE
Ste 145-1331
Atlanta, GA 30326
United States
